Good Content is king for SEO

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What is SEO? | Need and Benefit of SEO

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The Periodic Table Of SEO Ranking Factors

Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart below summarizes the major factors to focus on for search engine ranking success (and thanks to Column Five Media, for the infographic design). The Search Engine Land Guide...

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Google Panda Update 25 Seems To Have Hit

There are many webmasters and SEOs believing right now that Google has released an update to their Panda algorithm late yesterday. We’ve reached out to Google to confirm or deny the Panda update, as we’ve done 24 times previously; but this time, Google told us they are unlikely to confirm future Panda updates since Panda will be incorporated into their indexing processes. It would not be surprising if this was indeed a Panda update since Matt...

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Google: Panda To Be Integrated Into The Search Algorithm (Panda Everflux)

Matt Cutts, Google’s head of search spam, announced at SMX West today that their Panda algorithm will soon be more integrated into their overall continuous algorithm updates. Meaning, the Panda refreshes that we have been tracking in detail will start to be less severe and noticeable to webmasters and SEOs. The Panda updates will be more real-time, as opposed to being manually pushed out. When will this happen? As early as this weekend with...

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Google On Bing Attack Ads: “Others Should Focus On Building Good Products”

Google has largely ignored Bing’s Scroogled campaign, the one attacking it over the pay-for-play change to Google Shoppping & Gmail privacy. But today, Google search chief Amit Singhal pushed back a bit, saying Bing perhaps should focus on making better products rather than attacking Google. Speaking at the SXSW conference, when taking a question posed via Twitter about how Google views Bing’s attacks, Singhal responded to say “We focus on...

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Google Charts “Manual Actions” Against Spam In Search For First Time

How often does Google take “manual action” against websites for spam, where a human being reviews a site and decides it deserves some type of penalty? For the first time, Google’s released a chart showing this, going back nearly 10 years. The chart is part of Google’s new “How Search Works” area, and it stretches back from August 2004 to today (click to enlarge the chart): “Legacy” indicates manual actions that Google took that weren’t...

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