Friday 29 March 2013

What is SEO? | Need and Benefit of SEO


SEO may be defined as a technique which helps search engines to find and rank the site higher than the other sites in response to a search terms.

In other words-"Search engine optimization (“SEO”) is the technique to achieve good ranking and getting more visitors on your website. It is the technique of improving the visibility of website in SERP and increase the number of visitors on website it may be organic or natural."

SEO (search engine optimization) is the process of getting more and more traffic and visits from the “free,” “organic,” “editorial” or “natural” listings on various search engines. All major search engines like Google, Yahoo and Bing lists such results, where web pages and other content on the page such as videos or local listings are shown and get ranked in search engines based on what the search engine considers most relevant to users.

As per Internet marketing strategy, SEO considers what search engines want and how search engines work, what user search for, the actual search terms means keywords typed in search engines and which search engines are preferred by their audience. Optimizing of a website involves editing of webpage content, HTML and its coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Why SEO: - The importance of SEO is to make your site friendly for both search engine and user. So that the search engine can easily crawl and index website and attract the user toward it. Internet Marketing and SEO strategies are the only form of marketing that can puts your business, product or service in front of your targeted market and prospective customers who are actively seeking exactly what your company has to offer. So, each business owner requires SEO.

Benefit of SEO: - Choosing SEO for your business is the best option for brings business to next level. Without this set of techniques, most websites would be unable to acquire high rankings in searching results. As we know Internet is the best place for marketing and makes online branding. 

Main benefits of SEO are:-
  1. Free Targeted Traffic
  2. Superb ROI
  3. Cost Effectiveness
  4. Better Usability
  5. Higher Sales

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