How Penguin 2.0 Affect SEO
Authority:- With penguin 2.0 Google actually focused on the authority of sites and then want to rank those websites higher in SERP. You can learn about Google authority here.
Anchor Text:- The biggest change in this updates is Google find unnatural anchor text. If the majority of the anchor text regularly linked with same url, Google find it very unnatural and lower the ranking of that website.
Link Building:- Websites which used aggressive link building tactics are going to down in ranking. Google never want to have any unnatural links which indicate toward your website. So, you should keep avoid with excessive link building.
Quality Content:- In this update Google detect bad quality content and resigned to the dustbin. Google need a content which contain as useful information for user not for search engine.
Future of SEO after Penguin 2.0
Any webmaster doesn’t need to afraid with penguin updation but focus on business branding. According to Matt Cutts, One should waste their time with social media instead to making regular unnecessary links. Google hates buy links, buy likes because it seems paid links are unnatural and it help to make your site penalized.
Go toward Social Media:- Directory, bookmarking, link building etc. are old SEO techniques and currently these are passed away. Now the trend is going with social media and improves branding. Spent your time on social networking sites and make regular update regarding to your business brand. Make online communities and invite your friends to join and discuss.
Focus of Content Marketing:- Content marketing is the reliable option instead of link building as link building is very harmful now a days. Write unique content which contain some information for user and just avoid promotive writing. One should focus on user’s requirement while writing content. Publish your content only one time but focus on the marketing of snippet of content.
Stand with Long Tail Keywords:- Research and find long tail keywords to focus because short keywords have huge competition and it is too hard to rank with them. So just go with long tail keywords as they are very cost effecting and high performing. Actually long keywords are best way to get huge traffic and business.
Improve Meta Tags:- Meta tag play an important role in order to achieve good ranking in SERP. Meta basically represents your website’s information as it is short description which defines your site. So one should avoid using excessive keyword rich Meta tag. Use selective keywords which contain some information according to your content because using the keywords which are not in your content is always wasting of time.
So just go deep in SEO, improve your skills, learn new techniques and make a strategy and get ahead in the world of SEO with a proper way. Good Luck!!!!
